Boldpurity® began with a decision: to build our products ourselves.
We wanted to know what went into each formula, why it was there, how the formula was constructed, how it held up over time, and what happened when it was used on skin. The closer we looked, the clearer it became that we needed to be close to the work. So we built the capability. Formulated, tested and manufactured by us.
We know what we are making, and that matters to us.
We believe advanced skincare science can be developed, engineered and tested in India, to a standard that stands alongside the best work anywhere.
We develop our own formulas, pursue meaningful technology, and build with purpose. We believe in transparency—so you know what’s in your skincare, why it’s there, and what the formula delivers.
You shouldn't have to take our word for it. So we show you how we work.
Like many new brands, we considered white-label manufacturing. We received a quotation: existing formulas, our name on the bottle, and a much faster route to market.
We wanted more control over what we could create. So we built our own laboratory, manufacturing, and processes—giving us the freedom to develop skincare on our own terms.
Supplier and commercial details redacted.
Before
AfterIt all began at the formulation stage. Some worked, some didn’t. Many were refined and tested again through stability studies, process development and finished-product testing.
We started in 2023. In 2026, we launched.
We keep the process close so every decision is informed and every detail can be refined. From selecting materials and developing formulas to designing delivery systems, manufacturing, and testing—we control every step in-house.
Every formula is evaluated under its intended conditions of use.
Every finished formula is in-vivo tested. SkinReset™ has also completed an independent 8-week clinical evaluation
TRANSPARENCY FIRST
Not every question has been answered yet. Where our evidence is limited, we say so, and we don't claim results we haven't measured
We look beyond the label to understand how each formula is built, tested, and designed to perform on skin.
We look beyond the ingredient list to understand every ingredient, and how the formula works together.
In SkinReset™, PDRN uses two encapsulation systems for immediate and sustained release.
In CellMorph™ 500, sub-micronized spicules are engineered around a defined delivery approach.
We don’t rely on supplier data. Our claims come from testing the finished formula itself.
We don’t make products to fill shelves. Every formula begins with a purpose, meaningful technology, and a clear understanding of what it’s designed to achieve.
Our Founders
Boldpurity® is built by people who combine scientific knowledge with real-world experience, bringing together formulation, manufacturing, and the systems needed to make it all possible.
Founder · DIRECTOR
Fouzan leads the business, manufacturing and operations. He brings more than fifteen years of experience building brands in the United States, including in skincare, and focuses on the people, infrastructure and systems that support the work.
Co-Founder · CEO · Formulator
Khatija leads formulation and scientific direction, from raw-material selection and formula development to delivery systems and finished-product evaluation.
Every Boldpurity® formula begins at her bench.
Meet Khatija Shabana, Co-Founder, as she shares the research, decisions, and thinking behind how we create our products.
There is more we want to formulate, more technology to explore, more testing to do, and more still to learn. We're not trying to make everything. We want every formula we make to have a reason to exist.
If you have a question about any formula, write to us at care@boldpurity.com. Khatija will personally respond.
— Khatija & Fouzan
Explore The FormulaKhatija Shabana,
CoFounder, Boldpurity
